Sterling Bank prides itself in creating a banking environment and experience that is apart from the usual. This is depicted on its tagline "Banking to a different beat", which articulates a promise that Sterling Bank does banking differently through exceeding customer expectations. 


Sterling Bank’s value proposition is to offer world-class and professional level of service by creating a strong sales culture. Service excellence as ingrained in its core values can be seen not only in its product lines but also in the employees that make up Sterling Bank.

Given the intense competition in the industry and the growing demands of customers, Sterling Bank envisions itself to be the preferred bank of professionals, entrepreneurs, OFWs, and corporations for ultimate banking experience, by providing them with integrated and innovative products and the best value and efficient service.

As Sterling Bank ventures on an extensive expansion program in Metro Manila and key provincial cities, it will embark on developing innovative products that offer optimum yield and convenience for its market.



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