VISION, MISSION & CORE VALUES

 

Our Vision

Sterling Bank of Asia, the Bank with a Heart, is the new standard for future generations of bankers, driven by integrity and a deliberate will for excellence - a legacy!


Our Mission

We are committed to exceed customer service expectations. We will actively identify and innovatively respond to their evolving needs.
 
We are propelled by competent and team-oriented professionals in a respectful, caring and nurturing environment where everyone can maximize his potential.
 
We will be responsible stewards of the resources entrusted to us, and we will share the resulting benefits with society.

 

Our Core Values


We will manifest the Sterling Bank of Asia Philosophy through consistently demonstrating and living the following core values:

Service Excellence
The commitment to continuously challenge ourselves to exceed the expectations of our customers by having the genuine concern and interest in their needs and circumstances and serving them with a deep sense of responsibility.

Professionalism
The dedication to treat all people with respect, fairness and compassion while continually pursuing the highest levels of knowledge, skills and expertise.

Social Consciousness
The resolve to ensure optimum value on the resources entrusted to us and to share this value with those we serve.

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