mission, vision & core values
mission, vision & core values
Our Vision

Sterling Bank of Asia, the Bank with a Heart, is the new standard for future generations of bankers, driven by integrity and a deliberate will for excellence - a legacy!

vision and mission
vision and mission
Our Mission

We are committed to exceed customer service expectations. We will actively identify and innovatively respond to their evolving needs.

We are propelled by competent and team-oriented professionals in a respectful, caring and nurturing environment where everyone can maximize his potential.

We will be responsible stewards of the resources entrusted to us, and we will share the resulting benefits with society.

Our Core Values

We will manifest the Sterling Bank of Asia Philosophy through consistently demonstrating and living the following core values:

service excellence
Service Excellence

The commitment to continuously challenge ourselves to exceed the expectations of our customers by having genuine concern and interest in their needs and circumstances and serving them with a deep sense of responsibility.

social consciousness
Social Consciousness

The resolve to ensure optimum value on the resources entrusted to us and to share this value with those we serve.


The dedication to treat all people with respect, fairness, and compassion while continually pursuing the highest levels of knowledge, skills, and expertise.